Papers & Studies
The Strategic Value of Viewbooks
Viewbooks play an integral role in the student recruitment process for all types of higher education institutions.
The Impact of Today’s Financial Crisis on Generation Y
Generation Y may not suffer the same monetary losses as baby boomers and Generation X, but the deteriorating job market will impact them profoundly. Read how today’s economic crisis will shape the purchasing behavior of Generation Y. Brands that learn how to appeal to Generation Y can count on their brand loyalty and advocacy for years to come. Generation Y is a force. Learn how to capture their allegiance.
Speaking of Green, How About a Nice Pink?
The color forecast calls for an interesting mix. On one side, there continues to be strong interest in all colors “green” – colors that communicate an environmental consciousness and earth friendliness. But “mashed up” with these “greens” are lipstick pinks, bright reds, hot oranges and other surprising colors.
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When the Tide Turns
Things are looking pretty darn good right now for college admissions. Applications are up. Quality is up at most schools. And top schools are getting the pick of the litter. For most schools, however, that’s all about to change for two reasons. First, the demographic “bubble” of graduating seniors is bursting, particularly in the Northeast. Second, tough economic times will have a serious impact on the decision-making process for most families.
Fresh Look at Facebook
One of our clients had a plan to reach into (prohibitively expensive) new markets. There was a goal to engage high school students earlier in the process – at ages 14 and 15. There was an aspiration to take this State University of New York college to greater prominence.
Should Your College or University Be on TV?
Prospective students still watch TV. A lot of TV. But they watch it with one eye glued to Facebook or through their DVR with one finger hovering over fast-forward.
Is it worth it for you to use TV to promote your college or university?
Pump Up Your Marketing ROI Through Proactive PR
Read how today’s technology can transform every one of your PR initiatives into a multi-faceted tool for generating solid leads.
Intelligent Marketing: Competitive Intelligence Can Help Find Your Marketing Opportunity
Intelligent Marketing explains the five key areas you need to understand to stay current, sharp and shrewd.
On the Frontline: Turning Your Employees Into Advocates
Learn four key ways to ensure that your customer-facing employees are equipped to effectively “uncover” – then capitalize on – the sales opportunities that present themselves every day.
Re-energizing Student Search: A New Approach to Minimize Risk and Maximize Yield
Learn how to maximize your yield of quality candidates – students who will enroll, matriculate and persist to join the ranks of your most successful alumni.
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Generation X: Insights for Financial Service Marketers
Get an in-depth look into the financial attitudes and behaviors of today’s Generation X audience – and how to effectively market to them.
Marketing Optimization System™: Minimize Risk. Maximize Reward.
Learn how to improve results and ROI – in real time – by applying this best practices approach to campaign management.
Reaching Out and Making Contact Pre-PSAT
Based on proprietary research, this paper offers thought-starters for higher education institutions marketing to 14 to 17 year-olds.
How One Company Increased Leads by 389%
Learn how Media Logic applied Web analytics to optimize creative and media on behalf of a leading B2B client.
EXCITE. ENGAGE. MOVE. REFINE. E-marketing Strategies for Higher Education
The “e-landscape” is in a constant state of change. Find out how to manage it with greater precision – and results – than ever before.
Experiential Marketing - Give Prospects an Experience They Can't Forget
Experiential marketing is gaining increasing attention in the higher-ed arena. So what is all the hype, and what does it mean to you?
Channel Marketing: Is Co-Op Dead? And Where Do Our Channel Programs Go From Here?
As co-op programs become outdated, here are a few simple and effective ways to amplify your communications with distributors and ultimately make a positive impact on product sales.
Narrowing the Funnel: A New Approach to Recruiting for Retention
In recent years, geo-demographics has made the promise of reaching the “right” students a powerful reality. Learn how.
Taming the Hydra: A Story of Successful Brand Development in Higher Education
This paper looks at the parallel process of brand and consensus building, and how they can support one another if schools are to truly differentiate themselves.
The New Wrinkle in College Marketing: Reaching Non-Traditional Students
The fastest growing segment in higher education is non-traditional working adults. So how do you recruit this population? Read on.
Using Humor Wisely: Smart and Funny Can Indeed Mix
“If colleges use humor, they’re giving me credit for being intelligent,” explained one of our teen test subjects. Find out how to put humor to work for you.
B2B E-marketing Survey and Report on Findings
Gain a better understanding of the e-marketing landscape, compare tools and techniques with those of your peers and see where new opportunities may exist for your company.
How Healthy is Your Brand?
Your company is doing well. Sales are up. Production is humming. Morale is good. Now for the test. Is your company everything it can be? Here’s a quick self-diagnosis to help you determine the health of your brand.
B2B Viral Marketing
Everybody knows the buzz Burger King created with the Subservient Chicken. But can viral marketing work for B2B marketers? The definitive answer is “yes”... and “no.”
Create Demand with Pull-Through Marketing
Read how Media Logic helped a best-in-class heating manufacturer secure its leadership position – and work through the stresses of the distribution chain – with the creation of a contractor and consumer pull-through marketing strategy.
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