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Ronald Ladouceur has been with Media Logic for more than 25 years and has helped it grow from a small two-person agency to one of the Top 250 marketing firms in the country as ranked by Advertising Age magazine.

In his role as executive vice president, Ladouceur helps manage and direct the agency in close collaboration with its president, David Schultz. As executive creative director, he leads Media Logic’s branding and high-level strategic marketing efforts for all of its clients, including Visa, MVP Health Care and Pearson Education, and directly supervises the agency’s creative, design and interactive development teams.

Most recently, Ladouceur was a driving force behind the agency’s aggressive entry into social media/owned media marketing. In the process, he invented and led the development of Zeitgeist & Coffee^SM, Media Logic’s proprietary dynamic content management environment.

Ladouceur writes and speaks frequently on the topics of social media and the future of marketing. His article, “Sailing Past the Social Media Minefields,” was published in the October 2010 edition of ABA Bank Marketing. He holds a bachelor’s degree from the State University of New York College at Oneonta and a master’s degree from Empire State College.