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Media Logic received a total of 14 awards this year for several of its healthcare marketing and advertising campaigns. The awards were given by two national organizations – the Healthcare Advertising Awards and the Aster Awards. Both awards programs recognize advertising and marketing agencies for their national achievements on an annual basis.

The 25th annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, recognized Media Logic with nine awards, including a Gold award for the agency’s work with its longtime partner, MVP Health Care/Preferred Care. Entries were judged by a national panel based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

At the 2008 Aster Awards, hosted by Creative Images Inc., Media Logic received five awards for its advertising and marketing work. Among these awards are two Gold – one for MVP/Preferred Care and one for Orange Regional. Entries were judged on creativity, layout/design, typography, production, knowledge transfer and overall quality.

The awards include:

Healthcare Advertising Awards:

MVP Health Care/Preferred Care

• “MVP Open Enrollment” (Radio Advertising Series) – Gold
• “MVP Open Enrollment” (Newspaper Advertising Series) – Silver
• “Joinmvp.com” (Website/Homepage) – Bronze
• “MVP Open Enrollment” (Television Advertising Series) – Bronze
• “MVP Open Enrollment” (Total Advertising Campaign – w/ TV) – Bronze
• “Wellness Suite Tutorial” (New Media) – Merit
• “Gold DVD” (Special Video) – Merit

Orange Regional Medical Center

• “Bone & Joint” (Newspaper Advertising Series) – Silver
• “Oncology” (Total Advertising Campaign – w/o TV) – Silver

Aster Awards:

MVP Health Care/Preferred Care

• “MVP Open Enrollment” (Newspaper Advertising Series) – Gold
• “MVP Gold” (Service Line – Seniors) – Silver
• “Joinmvpgold.com” (Website) – Silver
• “MVP Open Enrollment” (TV/Video Advertising Single) – Silver

Orange Regional Medical Center

• “Oncology” (Service Line – Cancer) – Gold

As senior account executive on the Visa team, Faith works with her clients to develop and implement strategic marketing communications that meet clients’ business objectives while supporting and promoting their brands. Brining three years of industry experience to Media Logic, Faith has worked most recently at the public relations agency Shorey PR. She holds a bachelor of science in marketing from Providence College.

As media coordinator, LaReau provides her team with media and administrative support services. She also helps collect information for research, planning or buying. Before coming to Media Logic, LaReau held internships at Fox 23 news, Time Warner Cable, and Albany Broadcasting Company. She graduated from Ithaca College with a bachelor of science in integrated marketing communications.

As interactive developer, Leder works with agency creative, account, and production teams to realize review-ready prototypes of interactive marketing applications. Prior to joining the Media Logic team, Leder worked at Inc Design, Exclesior College and Bard College. He graduated from ITT Tech with a degree in web development.

As manager of interactive marketing, Morris provides strategic and tactical guidance to account, creative and media teams relative to all forms of interactive marketing. Bringing 11 years of service to Media Logic, Morris was director of web services at IMG Information Management Group and president of Virtual Flow Inc. Her areas of expertise are web strategy, design and technology for healthcare and commercial business. Morris graduated from the Art Institute of Seattle with an associate of applied arts degree in web design and interactive media.

As copywriter, Sterne works with the creative team to develop positioning statements, essential selling messages and support points. She creates copy for TV and video, radio and audio, outdoor, print, direct mail, interactive, and specialty promotion. Before coming to Media Logic, Sterne worked in Governor Eliot Spitzer’s press office and was associate managing editor at NTP Media. She holds a bachelor of arts in English from Penn State University and a master of arts in journalism from Syracuse University.

As another senior account executive on the Visa team, Unangst also works with her clients to develop and implement strategic marketing communications that meet clients’ business objectives while supporting and promoting their brands. She previously worked at an advertising agency, The Richards Group, as a brand manager/account supervisor, where she gained three years of industry experience. Unangst graduated from Ohio University with a bachelor of science in journalism.

As business development associate, Villaume assists with the development of Media Logic’s marketing plan and helps define goals that support the growth of the company. She also researches the agency’s target industries to identify sales and marketing opportunities. Before coming to Media Logic, Villaume worked mostly in conference and event planning for the television broadcast industry at the National Association of Broadcasters and NBC Universal. She has an associate degree from Endicott College in advertising, a bachelor of science from Skidmore College in communications, and a master of arts from American University in public communication.

As the competition to attract incoming students grows fiercer, colleges and universities need to find ways to reach high school students earlier in the college decision process. One enticing method is to break into what is perhaps the hottest teenage community in existence: Facebook. But as leading marketing firm Media Logic discovered, there are certain “Facebook Rules” marketers must follow if they want to appeal to Facebook users and engage fresh prospects.

Fresh Look at Facebook, an in-depth case study profiling how Media Logic helped one college enter the ultimate teen hangout to solve a tricky media challenge, is now available for download at www.mlinc.com/facebook. The case study offers valuable insight for marketers who are considering using social networking sites as an underground and affordable marketing tool, and provides suggestions on how to ensure a successful marketing campaign.

“Because Facebook is an organically grown community, marketers must recognize the importance of authenticity in this space,” says Media Logic VP/Senior Creative Director Jim Sciancalepore. “If Facebook users detect any hint that you’re using the site for marketing purposes, you’ll lose them. Our solution was to give students a new way to connect with our client, and the results have been extremely positive.”

Listen to a podcast featuring Jim Sciancalepore as he discusses how to incorporate Facebook into your higher education marketing efforts.

What are the ‘Facebook Rules’? Download the case study to find out.
To learn how Facebook was leveraged to tackle Media Logic’s client’s challenge, download Media Logic’s free, three-page case study Fresh Look at Facebook at www.mlinc.com/facebook.

As you plan for upcoming student recruitment marketing efforts, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your college or university’s specific situation. We’ll provide you with a top-line list of strategic recommendations for your institution.

In her new position as Project and Production Manager, Dovigh manages and coordinates all production aspects of specific projects, including time and action development, as well as estimating, scheduling and budgeting for departments. Dovigh, who joined Media Logic in 1994, previously served as Senior Project and Production Coordinator. She holds a bachelor’s degree in Communications from the State University of New York Oswego.

As Senior Account Executive, Keeler is responsible for overseeing the tactical execution of clients’ marketing plans, as well as managing their expectations regarding deliverables, budgets and timeframes of all projects. Keeler joined Media Logic in 2003, and previously served as Account Executive. She holds a master’s degree in Business Administration from The College of Saint Rose.

In her new position as Media Supervisor, Lang spearheads the development of media buying guidelines for all clients, and is responsible for the media planning and buying process, and the key elements necessary to develop media recommendations. Lang, who joined Media Logic in 1996, previously served as Senior Media Planner/Buyer. She holds a bachelor’s degree in Marketing and Management Information Systems from the State University of New York at Albany.

In his new position as Manager of IT, McCarty is responsible for all technology for the agency, and manages both the internal agency’s management system and customer relationship management system. McCarty, who joined Media Logic in 2005, previously served as Network Administrator. He holds a bachelor’s degree in Information Systems from Marist College.

As Senior Designer/Associate Art Director, McCutcheon contributes to the creative development of branding and marketing programs for clients, making sure that all campaigns and promotions adhere to the established goals, as well as delivers fresh, cutting edge design strategy. McCutcheon joined Media Logic in 2004, and previously served as Senior Designer. She holds a bachelor’s degree in Graphic Design Communication from Philadelphia University.