This page supports the MarketingProfs webinar, “Get into the Game: How B2B Marketers Can Engage Customers Through Social Applications,” presented by Media Logic’s executive vice president Ronald Ladouceur on January 25, 2012.
Media Logic offers a FREE social opportunity assessment to qualified businesses. Contact us today to learn more.
A COLOR FORECASTER BUILT ON PINTEREST: A Social Engagement Engine for Materials Suppliers for the Product and Fashion Designer Industries
Pinterest is currently among the hottest social media platforms. Pinterest makes it easy and fun to create virtual corkboards where user can pin photos and illustrations they find on the web. Although the company’s API is not yet mature, it is exciting to imagine what marketers will be able to do once they can access the pinned photos. It’s possible someone could write an algorithm that could analyze each accessed photo and reduce the data to single color. Wouldn’t designers love to see what colors are trending by region or country, particularly if that data changed every day? Layer that insight with a little color commentary and you’ll have yourself a B2B must-see.
A SALES MEETING STARTER BUILT ON TRENDING TOPICS AND REAL-TIME INSIDER INPUT: A Social Engagement Engine for Sales Training and Other Professional Consulting Services
Even with all the automated news monitoring tools available, professional salespeople are still among the world’s most efficient aggregators of prospect- and customer-relevant information. A smart sales training organization could give their alumni a real leg up with an engine that aggregated not only focused and relevant news and insights, but added to that up-to-the-minute insider info gathered from the field. It might then present the data in a series of super-simple on-the-fly infographics. This would open an always-on channel (which could be provided via an app, a mobile-friendly website or email) into which an organization could promote additional products – from refresher courses to major engagements. Alumni would have to be incented to participate. But as few groups are more competitive, it wouldn’t take much more than a scoreboard to get salespeople hooked on daily contests and polls that did double duty – drew data into the app as it simultaneously armed alumni for their next meeting.
BUSINESS INSIGHTS POWERED BY CURATED TRENDS AND GOURMET LIFESTYLE DISCOUNTS: A Social Engagement Engine for High Adventure and Luxury Brands
There is so much more to social data than website traffic, likes and re-tweets. Even “common” data becomes compelling when it is filtered through a professional services firm’s unique point of view. For example, a marketing firm, consultant or supplier to trending and aspirational brands could combine data derived from a curated set of select social streams – most frequently used words, trending topics, etc. — with data drawn from a trend-setting population, say “foodies,” inspired to participate in fun daily quizzes sponsored by discounts from a rotating list of gourmet brands. When combined, this dataset could power a unique platform for gaining insight into the emerging interests of people with money to spend.
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