This page supports the MarketingProfs webinar, “Get into the Game: How B2B Marketers Can Engage Customers Through Social Applications,” presented by Media Logic’s executive vice president Ronald Ladouceur on January 25, 2012.

Media Logic offers a FREE social opportunity assessment to qualified businesses. Contact us today to learn more.

General

Smartphone penetration skyrockets in 2011, iPhone becomes No.1 handset.
Epstein, Jack. Dec. 15, 2011. BGR

From paper to platform: transforming the B2B publishing business model.
Fenez, Marcel and Marieke van der Donk. 2010
PricewaterhouseCoopers

40 Percent of U.S. Mobile Users Own Smartphones; 40 Percent are Android.
Kellogg, Don. 9/1/2011. NielsenWire

CES: Survey Finds Traditional TV Viewing Is Collapsing.
Savitz, Eric. 1/9/2012

The 2012 Accenture Consumer Electronics Products and Serives Usage Report.
Forbes. Cited whitepaper (pdf)

B-toB has Ceased to Be.
Segal, Rick. 6/16/2011 Forbes.

Gamification

B2B Gamification: Bold strategy in conservative industry increased website visits 108.5%.
Kirkpatrick, David. 12/7/2011.

Kill The Paper Invoice
MarketingSherpa. Cited game.

SOCIAL MEDIA: Game on – Gamification in B2B.
Weekes, Claire. 2012

IBM CityOne
Cited game

Freemium

7 Companies That Mastered The Freemium Business.
Charlie C. 3/31/2010. Chargify.

Give It Away Now – Why Freemium Is The Future for All of Us.
Schaller, Marcus. 7/27/2011. B2B for Humans.

Crowdsourcing (API Resources)

Best New Mashups: Best Mashups of 2011
Santos, William. Dec. 30, 2011. ProgrammableWeb.

The Infochimps Blog
Hsia, Winnie (and others). Updated frequently. Infochimps.

Linked Data + Marketplaces
Dimitrov, Marin. Jan. 31, 2011. Ontotext. (Slideshare)

Social Engagement Engine

Case Study: American Express Small Business Saturday.
Video | PDF

Hootsuite Decks and Docs
(including information on Hootsuite’s Ow.ly Click Summary.)

Compete

Retail Social Juice Index
Media Logic

“You’ve far exceeded our expectations!”

Bath & Body Works, HauteLook, Visa, Miller Heiman & other national brands have raved ....