Careers

Specific skill set breaks out as follows:

Strategic Marketing Skills

• Take ownership of clients’ overall marketing strategy – know their brand, industry, competition, and target audiences.
• Identify and understand client marketing objectives, challenges and opportunities.
• Lead clients in new marketing directions.
• Accurately assess situations and make recommendations consistent with the clients’ overall marketing objectives.
• Gather, analyze, and apply marketing and industry research when appropriate.
• Establish benchmarks and measure results of marketing initiatives. Review these with clients.
• Ensure the tactical execution of marketing plans.
• Ensure strategic briefs are in synch with marketing objectives.
• Ensure projects stay on-strategy.

Client Relationship Skills

• Own the relationship between the agency and the client – your goal is to become a trusted advisor to each client.
• Build strong professional relationships with key senior contacts – know them well.
• Ensure clients’ overall satisfaction with the deliverables, our processes, and the Media Logic team. Recognize dissatisfaction.
• Identify weaknesses, spot obstacles, and continually look for ways to improve the relationship.
• Build client trust in the team and agency by demonstrating our marketing and industry expertise.
• Fully understand the obligations of client non-disclosure statements and share implications with those at Media Logic that need to know.
• Entertain clients on a regular basis to build strong relationships and keep the lines of communication open.

Business Development Skills

• Build more business with existing clients on a big picture level. Lead them in new marketing directions that will help them succeed, and/or cross-sell other services when appropriate.
• Working with Business Development department, play a lead role in researching prospects, developing sound proposals, making presentations to prospects and bringing clients on board.
• Understand and be able to execute Media Logic’s integrated marketing approach to new business.
• Actively promote the agency and its services. Be fully versed in agency credentials and areas of expertise.
• Represent the agency at industry functions (speaker, industry expert, panel discussions, etc.).

Project Management Skills

• Ensure client expectations, with regard to deliverables, budgets, and timeframes, are being managed.
• Ensure that the team is in synch with clients’ overall priority of projects and timeframe for delivery.
• Provide insight and feedback throughout the project life-cycle to keep project on track strategically.
• Rally the team and agency resources to keep the project moving in the right direction.
• Ensure individual team members deliver on A-to-Z project management. (Media Logic’s process for soup-to-nuts- project management)
• Lead and reinforce team preparation to ensure well organized, and productive, Daily Team Meetings.
• Present and sell agency work to key client contacts.
• Lead the team in understanding and incorporating client feedback.
• Ensure the final production process goes smoothly and efficiently.
• Check and approve projects at critical points in production: concepts, proofs, final products, etc.
• Analyze results of projects. Redirect team (if needed) to ensure continuous improvement. Update Media Logic team on results.
• Actively gauge client satisfaction with the deliverables (on-time delivery of quality products/services).

Strategic Marketing Skills

• Fully understand clients’ marketing strategy – their brand, industry, competition, and target audiences.
• Fully understand client marketing objectives, challenges and opportunities.
• Gather, analyze and apply marketing and industry research.
• Assure that creative development maps against strategy and brand, and meets expectations for quality and originality
• Know the project benchmarks and how the results are being measured.
• Oversee the tactical execution of the marketing plans.
• Prepare and present strategic briefs that are in synch with marketing objectives.
• Demonstrate ability to keep projects on-strategy.

Project Management Skills

• Possess excellent skill in verbal and written communications
• Manage client expectations regarding deliverables, budgets and timeframes.
• Constantly monitor client needs and prioritize daily activity and projects as needed.
• Must be a team player and able to rally the team and agency resources to keep the project moving in the right direction.
• Take ownership of jobs from beginning to end. Deliver A-to-Z project management (Media Logic’s process for soup-to-nuts project management).
• Prepare and present accurate, thorough and well-organized information for productive Daily Team Meetings.
• Present and sell agency work to client contacts.
• Demonstrate initiative in developing and driving new business (with existing and new accounts)
• Listen to client objections, reconcile client input, and clarify client expectations.
• Facilitate and manage the final production process including: scheduling and maintaining mechanical, out and due dates: providing complete information and detailed instructions to artists; coordinating client approvals; proofing and reviewing final, contact and color proofs; and review all purchase orders to vendors for accuracy.
• Obtain and take action on the results of the project. Update Media Logic’s team on results.
• Objectively check the quality of all pieces that Media Logic delivers.

Client Relationship Skills

• Own the relationships with your day-to-day contacts, and understand how your actions can contribute to the account team’s role as “trusted advisor”.
• Ensure the clients’ overall satisfaction with the deliverables and our processes. Recognize dissatisfaction.
• Identify weaknesses, spot obstacles, and continually look for ways to improve the relationship.

Project Management Skills

• Function as an account executive for assigned projects. Understand and implement the A-Z project management principles. Execute the basics of production, and schedule/traffic/coordinate approval on jobs through their lifecycle.
• Understand and coordinate the production process. Work with Studio Services, Creative Services, Print Services and (when applicable) account teams to see projects through to completion.
• Lend support and coordination of business development materials including organizing, proofing, binding and shipping proposals and presentations.
• Coordinate sponsorships, direct mail and collateral programs, when assigned.

Sales, Marketing and Promotion Skills

• Coordination of communication between Media Logic and telemarketing firm
• Compile prospect lists utilizing online database subscriptions
• Assist with researching prospective companies and provide up-to-date contact information.
• Manage the Media Logic database assuring information is accurate and up-to-date.
• Coordinate the distribution of all sales and marketing communications to prospects.
• Assist in writing/proofreading press releases, case studies, content for the website, and proposal/presentations.
• Know the Agency’s talking points, media relations policies and protocols.

Administrative Support Skills

• Manage and update SVP of Business Development’s schedule to ensure it is always accurate and up-to-date
• Support Marketing Director and Business Development Associate as needed.
• Coordinate all internal business development meetings including: scheduling, logistics, agendas, and instructions.
• Perform administrative support including (but not limited to): timesheets, expense reports, purchase orders, check requests, budget tracking, shipping, photocopying, filing, faxing, running reports, internet research, word processing, scheduling/meeting coordination, errands and other related office functions as assigned.

Ideal candidates will have at least 10 years of experience, (with no less than 5 on the agency side), in the creation, implementation and evaluation of promotion marketing strategies and tactics as part of fully integrated marketing campaigns. Experience in consumer space is a must...b2b is a plus.

KEYS TO SUCCESS

• Strong portfolio of promotion marketing experience.
• Rich network of third-party resources and partners/suppliers.
• Familiarity with all forms of media and a keen understanding of when and how promotion marketing should be part of the overall media mix.
• Ability to develop and execute promotional plans for clients that deliver stated business objectives, are grounded in relevant, fact-based customer insights and are on-strategy and within budget.
• Ability to sell ideas and recommendations to both clients and prospects.
• Innate desire to actively and continually seek innovative new ways to help our clients make an impact on their target audiences and get results.
• Ability to work as part of a highly collaborative team of creative, account, media and interactive professionals.

DETAILED JOB REQUIREMENTS

Strategic/Account Planning:

• Fully understand the client’s overall marketing strategy – their brand, industry, competition and target audiences.
• Work interactively with agency teams to design and implement strategic promotion marketing campaigns that span all types of media and distribution opportunities.
• Ensure we are always leading clients and Media Logic with new ideas and approaches to help meet client objectives.
• Direct, gather and apply research pertinent to the planning and execution of promotion campaigns.
• Establish benchmarks and measure results of promotion marketing initiatives.

Project Management Skills

• Ensure client and account team expectations with regard to deliverables, responsibilities, budgets, and timeframes.
• Rally the team and agency resources to keep projects moving in the right direction.
• Maintain and build a roster of third-party resources and suppliers/partners that enable us to provide any and all promotion marketing solutions to our clients.
• Drive the production process: Present daily updates to account teams summarizing job status, details, etc. when applicable; check and obtain approval from account teams at critical points in production; and ensure account, creative and production team members are in synch during project’s lifecycle.
• Monitor and analyze promotion results to determine cost effectiveness of campaign.
• Develop and monitor budgets for promotions campaigns/projects. Fully understand and respect pre-existing client budgets.

Business Development Skills

• Develop and integrate promotion marketing concepts into business development proposals.
• Turn over and pursue leads for new business opportunities that may be uncovered as a result of work.
• Actively promote the agency and its services. Be fully versed in agency credentials and areas of expertise.
• Look to establish favorable vendor/promotion partner relationships.

Leadership Skills

• Establish a strong foundation for growing promotions marketing discipline at Media Logic. [Note: while the position does not have any direct-reports at this time, it is our hope that our new Manager of Promotion Marketing will achieve a level of success that will necessitate the hiring of additional promotion marketing staff.]
• Inspire others within the agency to “think promotion” and naturally contribute to the creation of promotion marketing strategies and tactics.
• Educate others within the agency by sharing knowledge and experience through skills workshops and other internal continuing education programs.
• Embrace Media Logic’s Philosophy and Commitments Statement.
• Embrace Media Logic’s RESPECT program – the Rules, Etiquette, Standards, Pointers and Everyday Conduct Tips to make Media Logic a great place to work.
• Be a valuable team player. Provide direction, input, ideas and solutions that will help the team succeed.
• Convey positive energy and enthusiasm toward clients and their products/services.

Operations Skills

• Ensure that Media Logic has the proper promotion marketing resources/tools – people, technology, and knowledge base – to meet client needs.
• Follow proper agency systems and process for optimum efficiency – and ensure that your team does the same.
• Offer valuable input on how to improve agency systems and processes and make them more efficient.
• Make the most of the tools and reports available.

General Skills

• Possess excellent interpersonal, interdepartmental, client, and vendor communication skills.
• Communicate effectively utilizing the best method of communication for each circumstance.
• Negotiate and use appropriate problem-solving skills when resolving issues.
• Get the right people in the right meetings at the proper time.
• Lead meetings effectively. Exhibit effective presentation skills and public speaking skills.
• Demonstrate solid writing skills.

The successful candidate must be smart, strategic and able to write without resorting to clichés.

The Associate Creative Director will report the agency Senior Creative Director and will work in partnership with agency Account Supervisors on named accounts. Through those partnerships the ACD will influence and guide strategy, lead creative development, and participate in a hands-on fashion in the production of all forms of marketing, including: traditional advertising, direct marketing, interactive marketing and public relations marketing.

Keys to Success:

• The ability to write all forms of marketing communication: headlines and taglines, body copy, direct copy, email, and Web, as well as the ability to assist in the writing agency promotional materials
• Familiarity with all media and the knowledge on how best to apply and integrate creative and copy for all media, with a particular focus on new media forms: email, Web, pay-per-click, Web video and audio, and other non-traditional media options
• The ability to work as part of a highly professional team and work in service to integrate and enhance the ideas and opinions of Senior Creative Directors, Senior Art Directors, Interactive Strategists, Media Directors, Account Supervisors, and Management Supervisors, as well as the opinions and ideas of other agency leaders
• The ability to learn quickly and advance skills rapidly

Key to this role:

• Solid understanding of the basic creative principles and tactics of direct response advertising and have examples that demonstrate this knowledge.
• Must know what a control-buster is (and how to write one)
• Must be able to write clear, concise copy that encourages immediate action while remaining sensitive to the client’s brand standards
• Knowledge of integrated communications, including web sites and promotional marketing

Successful candidates must posses:

• Knowledge of basic DM principles
• Attention to detail
• Ability to work effectively in a fast-paced, quick-turnaround environment
• Work interactively and collaboratively with others
• Effectively present ideas with rationale