06.22.09
It's time to join the conversation. Online tools. Review sites. Social media. They're radically changing the game - shifting the balance of power by placing control of the marketing process directly in the hands of your prospects.
06.19.09
When a bank's legal folks look at your interface and say, "Oh, OK, that takes care of my concerns," you know you've built a bulletproof and intuitive product.
06.12.09
Mintel released a study showing that real-life referrals are more influential than those received online. In fact, only 5 percent of its respondents bought a product based on the recommendation of a blogger. Well, this is terrible news for us marketers... or is it?