6 Ways to Make Financial Services Marketing More Relevant to Millennial Audiences

You may feel like your marketing is doing everything right, but despite your efforts, you’re not effectively reaching millennials. Here are some tips you can try to better earn millennial love for your financial services, products and brands...


At-A-Glance: American Express EveryDay Getaway

The American Express Everyday card has launched officially and is being promoted heavily through an integrated marketing campaign that includes TV spots, emails, social media and promotions. It was the promotions part of the launch campaign that caught our eye, in particular, "The Epic EveryDay Getaway."


Social Marketing Tip Sheets from 2014 Financial Brand Forum (#fbforum2014) Available

To help conference attendees implement integrated social strategies for their own marketing campaigns and business goals, David provided social media tip sheets on Facebook paid advertising and Facebook custom audiences and a checklist for social promotions. They're available here as free PDFs.

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