Features from logicaljuice(sm), the media logic blog.
06.22.09
Get Actionable Insight on Engaging Stealth Buyers
It's time to join the conversation. Online tools. Review sites. Social media. They're radically changing the game - shifting the balance of power by placing control of the marketing process directly in the hands of your prospects.
06.19.09
Client Feedback Regarding Zeitgeist & Coffee
When a bank's legal folks look at your interface and say, "Oh, OK, that takes care of my concerns," you know you've built a bulletproof and intuitive product.
06.12.09
And No One Watches TV for the Ads Either
Mintel released a study showing that real-life referrals are more influential than those received online. In fact, only 5 percent of its respondents bought a product based on the recommendation of a blogger. Well, this is terrible news for us marketers... or is it?
