3 Branding Tips for Hospitals & Health Systems Launching Health Plans

When launching a health plan, one of a hospital or health system’s primary, and most critical, decisions will be in regard to the health plan’s branding.


Can Health Care Insurers Use the S-word in 2015 Marketing Campaigns?

Being candid in your marketing messaging – “Do you know about subsidies?” – may give insurers a better chance at persuading consumers to take a look at what’s available.


What Facebook Zero Means for Health Care Marketers

If you’ve invested in creating a robust liker base for your hospital’s Facebook page, you may be thinking, “What now?” And if you’re just getting started with marketing providers and services via Facebook, you may be thinking, “Why bother?” Take heart.

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